News

New spring date for M.O.W.: ZOW still the ideal sampling event of the year

From 2009 onwards, the M.O.W. Möbelordermesse Westfalica (Bad Salzuflen) exhibition will no longer be held in autumn, but in May instead. That means that ZOW (Zuliefermesse Ost-Westfalen) with its early date will remain the undisputed platform for suppliers to the furniture and interiors industry to showcase their newest products.

M.O.W. is the main furniture purchasing exhibition for commerce in Germany and neighbouring countries. By moving to a May date, the M.O.W. has now come into line with changed market conditions. Business in autumn right after the summer break sets the pace for the new cycle. This makes May the best time for commerce to start planning and gives the industry valuable time for production.

ZOW (Zuliefermesse Ost-Westfalen) in Bad Salzuflen with its early date of late January / early February will continue to be ideally placed for this sampling cycle. From 2009 onwards, the new goods unveiled at the start of the year at ZOW will be incorporated in the furniture makers’ latest collections at M.O.W. in May. This also allows the latest developments to be incorporated in the trade’s ordering and sales activities, which ultimately enhances the expertise and competitiveness of the German furniture sector compared with the rest of the world.